Training Systems + Artificial Intelligence · LATAM & Spain

Your leaders work
very hard
and achieve little

80% of leaders don't feel ready for their role. Traditional training doesn't change behaviour. El Dojo does.

Neuro · Action · Mastery · Impact
The update your company needs

A training system built to update real behaviour

We don't lecture. We train. El Dojo is the Operating System that scales leadership across your company: it changes behaviour, mindset and culture through real practice.

+150
Organisations trained
6
LATAM + Spain countries
+40%
Operational autonomy
Heineken Case
+11h
Productive · leader · month
NAMI Method applied across every Dojo
Where it all comes from

Leadership can also
be trained.

As in Japanese martial arts, mastery isn't taught. It's earned through practice, repetition and correction in the moment.

道場
The Dojo
The sacred training space

In martial arts, the Dojo is where you train with purpose, make mistakes safely and grow through repetition.

NAMI — The Wave
The transformation that can't be stopped

NAMI means "wave" in Japanese. A wave isn't learned from a book, it's experienced. The NAMI Method creates a transformation that builds and keeps moving.

先生
The Sensei
The master who corrects in real time

In the Dojo there is no theory without practice. The Sensei guides, watches and corrects the leader while running real dynamics with their team.

The problem

Getting teams to run autonomously is one of the hardest challenges in leadership.

El Dojo's answer

With just 10 hours a month and the NAMI Method, results are measurable from month one.

Proven experience

+150 organisations
trust our team

Our team has spent more than 5 years transforming leadership in leading organisations across LATAM and Spain.

Hitachi Energy
Repsol
DPD
STEF
Dachser
Bausch + Lomb
Daikin
Alsa
Sopra Steria
AXA
CBRE
BBVA
Banco de Bogotá
Laboral Kutxa
El Corte Inglés
Glovo
ETH Hotels
Gargallo Hotels
Food Delivery Brands
7-Eleven
Guardia Civil
Bizkaia Lantik
Keralty
Heineken
ISA Energía
AED

* El Dojo as a concept is new. The founding team has over 5 years of experience in these organisations.

Heineken · ISA Energy · Glovo and more

Quantifiable results from month one. See our full success stories.

+40%
Operational Autonomy
Heineken
-25%
Sync Time
ISA Energy
See Success Stories
The foundation of every Dojo

Update the behaviour
of your leaders

All our training systems are built to hit 3 critical dimensions of any organisation.

Culture

Shared purpose, values and behaviours that scale without supervision. Your organisation's DNA, installed.

Team

Psychological safety and elite synchronisation. Teams that self-organise and collaborate under pressure.

Results

Flawless execution and measurable return on business KPIs. What matters: real numbers, not intentions.

The Operating Engine

Method NAMI

NAMI means "wave" in Japanese. 4 phases that change behaviour measurably. Just 10 hours a month per leader.

N
Neuro
Diagnosis of the leader's and the team's maturity level through behavioural data
PHASE 01
RADAR
Maturity Scan

Monthly diagnosis of the 9 key dimensions, based on the Harvard standard. Leonor AI builds the behavioural map.

A
Action
Live training with high-impact dynamics and controlled friction
PHASE 02
DOJO ROUTINE
Training Under Friction

Live 2-hour sessions with an external Sensei. Squads of 5 leaders where error is the fuel of mastery.

M
Mastery
Real application with the team. The leader facilitates, makes mistakes and learns by doing
PHASE 03
REAL IMPACT
Application with the Team

The leader applies what they learned with their real team. Leonor AI prepares them, goes with them and gives feedback afterwards.

I
Impact
Measuring progress with quantitative data and real business KPIs
PHASE 04
EVOLUTION
Value Report

Monthly performance report, progress chart and calibration of impact on real business KPIs.

LEONOR.AI — The Digital Sensei

A chatbot trained on the 100 team-transformation dynamics. With the leader 24/7: team diagnosis, session prep and feedback.

Modular Solutions

The Dojos
of the Operating System

Each Dojo tackles one critical pain. Modular, stackable and with KPIs measurable from month one. The NAMI Method — Neuro, Action, Mastery, Impact — is the engine behind every one of them.

Mental Health Dojo
Mental Module · KPI: % Absenteeism

Resilience and psychological capital training to shield the team against burnout. Lower costs from absenteeism.

⭐ Flagship Product
Transformational
Leadership Dojo
Takumi · KPI: % Productivity

Craft mastery to orchestrate autonomous teams, cut management waste and transform culture.

Culture Team Results
Lean Sales Dojo
Sales Module · KPI: ARPU / Average Ticket

Shifting the sales team towards value consulting and loyalty. Higher customer value.

Your pain isn't here?
We have 3 more Dojos: GROW, Workplace Safety and Emotional Salary.
See all the Dojos
The science behind the method

The brain can be updated
So can leadership

Neuroscience confirms it: the adult brain forms new connections every time a behaviour is practised. It's called neuroplasticity. The NAMI Method is built for exactly that — not to teach, but to install new behaviour patterns through deliberate repetition and real-time feedback.

That's why traditional training doesn't work: listening doesn't change the brain. Doing, failing and correcting does.

Neuroplasticity
The brain changes with repeated practice. The Dojo's dynamics create new behavioural synapses.
Behavioural Psychology
Behaviour shifts when there is a safe environment, deliberate action and immediate feedback.
Habit Engineering
James Clear showed that atomic, repeated changes transform the identity of whoever leads.
A method with a name of its own

Method

NAMI

wave in Japanese (波)

Four phases grounded in neuroscience and behavioural psychology that transform leadership fluidly, measurably and for good.

N
Neuro
A
Action
M
Mastery
I
Impact
Discover the NAMI Method The science behind the method →
Blue Ocean Strategy

El Dojo vs
Traditional Training

Dimension Consulting / MBA The Dojo
Theory LoadHigh — MBA, coursesMinimal — real action
CertificationOfficial diplomasMastery on the job
Practice (Tatami)None — simulatedMaximum — controlled error
AI 24/7Doesn't existLeonor.AI always on
ScalabilityLow — more hours = more $An OS installed for good
ROI ImpactHard to measureBusiness KPIs in real time

"Hard problems don't need
enormous budgets."

Looking ahead — El Dojo Systems

Smart Investment

Your company invests in a system
Not in consultant hours

Transparent Investment

Scaling leadership doesn't require enormous budgets

You move from recurring consulting spend to a high-return technology asset. The investment drops by 75% after the first 6 months.

$175
Cost / Leader · Month 1
-75%
$45
Cost / Leader · Month 7+

We publish our prices because we are a product, not a consultancy.

Cost / Leader / Month — Evolution
$350
10
Leaders
$175
20
Leaders
$112
40
Leaders
$45
Autonomy
Month 7+
Options
Configuration
Occupancy
Total / month
Cost / Leader
Custom Dojo
10 Leaders
$3.500
$350 / leader
Standard Dojo
⭐ Optimal configuration
20 Leaders
$3.500
$175 / leader
Large Dojo
40 Leaders*
$4.500
$112 / leader

* For groups of 40 leaders, training is split into squads of 5 under a Sensei's supervision.

Roadmap: Towards OS Autonomy · 12 months
MONTH 1
Level 1
Rollout

Training with external Senseis. Habit installed and first Radar diagnosis.

MONTH 3
First Impact
Measurable Results

First Radar report with quantifiable KPIs. Visible changes in behaviour.

MONTH 6
Key Milestone
Sensei Certification

20% of leaders certified as internal Senseis. Autonomy begins.

MONTH 7
Level 2
Autonomy

Just $45/leader/month. Leonor AI + your own Radar. The OS runs without consultants.

MONTH 12
Independence
Your Own OS

First year closed. The OS is the company's permanent asset.

20/80
Multiplication Model
Removes the dependence on external consultants

We train the 20% of key leaders. We certify them as internal Senseis. They transform the other 80%. Cost per leader falls every month.

Request my Free Demo Talk to a Sensei

Real Data · El Dojo Systems · Impact Phase

"Our mornings evaporated into an endless sync that coordinated nothing"

+11h
Productive / Month / Leader
Leader: Head of Operations · Tool: Agile Meeting Framework · Session: 45 min
The brand's differential value

From the complex to the
elegantly simple

Without El Dojo
Training that doesn't change behaviour
Leaders who know what to do but not how to get there
No time to train and no data on progress
Permanent dependence on external consultants
NAMI Method
With El Dojo
Just 10h/month per leader, with results from month one
Real dynamics that install new behaviours
Quantitative KPIs on maturity and progress, with AI
An OS the company owns for good from Month 6
Immersion Protocol

Where it's safe to fail,
so winning becomes inevitable

The Trial Dojo is free. No financial commitment. 2 live hours where your leaders experience the method and produce real results.

FREE
At no cost
6
Leaders minimum
2h
Of protected time
1
Decision-maker present
Book my Free Dojo